Dal Degan renews its digital presence: same passion, new language.
There is something special about managing a company founded in 1870. Every decision carries the weight—and the honor—of a tradition built generation after generation, among the fields and vineyards of Veneto. But for tradition to remain alive, it must know how to change.
It is in this spirit that we have decided to completely rethink the Dal Degan website.
Why a new website, and why now
Our old website had served its purpose, but the world around us has changed. Today, our customers look for information on their smartphones, expect to find complete technical data sheets in seconds, and want to immediately understand which product is right for their needs—whether it is a vineyard in Tuscany, an olive grove in Andalusia, or an orchard in Serbia.
We realized that our website was no longer telling the story of who we truly are.
Words change too—when the time is right
Along with the website, we have also renewed our payoff. For years, Simply spraying has accompanied Dal Degan—and it will continue to do so for our line of garden sprayers, where that ease of use is exactly the value we want to communicate.
But for the heart of our production—atomizers, weeding units, and professional viticulture and fruit-growing machinery—we needed something different. Something that would focus not on the machine, but on the person using it.
For growers.
Two words that say it all: Dal Degan is on the side of those who cultivate. Farmers, winegrowers, and fruit growers. Those who work the land every day and expect their tools to be up to the task.
What is changing on the website
The restyling is not just a new graphic design. It is a profound rethinking of how we present ourselves and our products.
Navigation designed for those who work. We have reorganized the entire catalog starting from a simple question: what does someone visiting our site need? No longer just technical categories, but paths oriented toward real-world use—from vineyard protection to weeding, and from fine atomization to fixed systems. Finding the right product becomes immediate.
Modern and mobile-first design. More than half of our visitors arrive via phone. The new website is designed to work perfectly on every screen, without compromise.
Content that lives up to our products. New photographs, updated technical data sheets, videos, and downloadable documentation. Every machine deserves to be presented with the same care we put into building it.
A blog to share experience. After decades of working side by side with farmers, technicians, and distributors throughout Europe, we have much to say. This space was created to share knowledge—on crops, spraying techniques, regulations, and product news—in a direct and practical way.
What does not change
The family. Italian manufacturing. The attention to detail that has distinguished every machine leaving Breganze since 1870.
A new website, a new payoff. But the same promise as always: to be by the side of those who cultivate.
